Search Engine Optimization
Getting to the top of search engine results for a set of keywords or key phrases.
Definition of Search Engine Optimization
To clarify what is meant by search engine optimization (SEO), let me start with our SEO definition as follows:
Search engine optimization is the process of improving the quality or quantity of traffic without having to pay for each new visit.
Does your website provide Unique Value?
People search the Internet with some question or concern in mind. That is the importance behind all the keywords being placed on your website through traditional Search Engine Optimization. However, once the person has found one of your pages on the search engine, what unique value does your website offer to prospective clients / customers?